Businesses often look to find new ways to advertise and promote their products and services. Effective advertising methods vary among different types of businesses and industries, so there's not just one right way.
As a client, it’s important to know the differences between vinyl/poster boards and digital billboards. Vinyl/poster boards are more traditional billboards that can be found in a variety of cities and street corners. Digital billboards, on the other hand, are less common, but are gaining momentum.
Let’s take a moment to check out the billboard options available to you and how they can help market your brand.
Digital billboards are vibrant and exciting visuals, appearing on LED screens, whereas vinyl/poster boards are printed on, wall, vinyl and posters. One advantage digital billboards have over their counterparts, is that an ad can be changed within a split second. For instance, let’s say you’d like to “freshen” up your weekly specials. With digital billboards you can do that.
Traditional billboards are a little more complex. It takes time to produce the vinyl/poster and physically place it, and you can’t make changes as quickly.
Since billboards are generally placed along highways and busy streets, you'll be guaranteed that people will see your advertising. Also, unlike with commercials or magazine ads, you cannot flip the channel or turn the page on a billboard. Therefore, people will notice the billboard whether they like it or not. Another added benefit is that many people travel the same route repeatedly, such as with their commute to work each day. This means that they'll see your billboard regularly, which makes it more likely to stick in their minds.
You can place your billboard advertisement wherever you feel it will have the most impact. This can be a big advantage when you have a business you want to draw traffic to right off a particular highway exit, or you have a showroom just down the road. You can also use billboards in areas where reaching people are difficult. An example is rural farming communities spread over vast distances. By placing your billboard advertisement along one of the main roads around the community, you'll greatly increase your visibility.
On average, a person will see your billboard for about two to three seconds. This means you'll need to keep your messages short and to the point. Billboards do better when they focus more on images than on text. Also, billboards are often seen by people driving by. Since they are in motion, it makes it difficult for them to read. Therefore, any text written on the billboard must be large enough for them to read easily.
Billboard companies often have businesses enter into contracts that involve long-term commitments. Mainly, this is because it takes a lot of time, energy and money to constantly change billboard ads. According to Marketing Scoop, billboard contracts usually are of three months. This makes billboard advertising less conducive to businesses that frequently change their advertising campaigns on a weekly or monthly basis. Billboard advertising works better for overall business and brand advertising than it does for temporary specials and sales.
Using Photoshop and or Illustrator I can create Billboard Designs based on your Business Products or Service with great results as long as it’s within a high volume location so your message can be seen. Keep in mind Billboards are mostly for branding purposes.