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Demographic Marketing


Demographic Marketing

Demographic Marketing has to do with to age, race, religion, gender, family size, ethnicity, income, and education. Demographics can be segmented into several markets to help an organization target its consumers more accurately. With this type of segmentation, an organization can categorize the needs of consumers.

Advantages of Demographic Segmentation

One of the main advantages of Demographic Marketing is that the information you need is readily available for you. You can pull census data to determine who, where, and how you want to market your product. For example, automobile industries can market their cars to different age groups, income levels, and genders.

Another way that businesses, such as automobile industries, don't miss out on the growing market is by providing employees who are bilingual to work with their customers. It is now very common to see business, TV, and newspapers in Spanish as well as English.

Another advantage of Demographic Marketing is customer retention and loyalty. When an organization spends time focusing on its customers and their wants and needs, customers will typically come back for repeat business. In our automobile industry example, customers will come back or recommend their friends and family if they were satisfied with their purchase.