Wrap advertising or a vehicle wrap describe the marketing practice of completely or partially covering a vehicle in an advertisement. The result of this process is essentially a mobile billboard. Wrap advertising can be achieved by painting a vehicle's outer surface, but an increasingly ubiquitous practice in the 21st century involves the use of large vinyl sheets as "decals". The vinyl sheets can later be removed with relative ease, drastically reducing the costs associated with changing advertisements. While vehicles with large, flat surfaces (such as buses and light-rail carriages) are often used, automobiles can also serve as hosts for wrap advertising, despite consisting of more curved surfaces.
Industry analysts, researchers and trade representatives have researched the effectiveness of mobile billboards. 3M and the American Trucking Associations noted 91% of the target demographic noticed the text and graphics on truck advertising, and the Traffic Audit Bureau noted that on local routes monthly impressions ranged from one to four millions hits. Product Acceptance and Research said 94% of respondents recalled seeing the Mobile Billboard, with 80% recalling the specific advertisement; the billboards resulted in a sales increase of 107%. The Ad Agency RYP & Becker Group completed the 3M Mobile Media Advertising Case Study in 2011. 96% thought fleet graphics had greater impact than billboards.
The Van image you see above to the right I designed using Photoshop and Illustrator for a company called LeisureMax. I was very impressed watching the actual process of the person who wrapped the vinyl on to the Van with my artwork. The Wrap went around the entire Van and I thoroughly inspected it for bubbles with none to be found. The Van Wrap was without a doubt an eye catcher. It increased the calls and walk-ins by 20% within the first month.
Vehicle Wraps are best installed on a new vehicle and depending on if it's a full wrap and how many colors can be a little on the pricey side.