Advantages of Demographic Segmentation
Another way that businesses, such as automobile industries, don't miss out on the growing market is by providing employees who are bilingual to work with their customers. It is now very common to see business, TV, and newspapers in Spanish as well as English.
Another advantage of Demographic Marketing is customer retention and loyalty. When an organization spends time focusing on its customers and their wants and needs, customers will typically come back for repeat business. In our automobile industry example, customers will come back or recommend their friends and family if they were satisfied with their purchase.