A Press Release is a short, compelling news story directed at members of the news media for the purpose of announcing something ostensibly newsworthy and sent to targeted members. The goal of a press release is to pique the interest of a journalist or publication. The press release should contain all the essential information (who? what? where? when? how? and most importantly why?) for the journalist to easily produce his own story.
A Press Release should read like a news story, written in third-person, citing quotes and sources and containing standard press release information.
A Press Release written in text can also have included a video, image(s), Logo, Audio and even your Website Link and your Phone Number and Link to your Website.
Some Press Release submission can be free to paid and prices vary depending on demographics. It is best to have a budget set aside and to at least send one out at least once a month.
A Press Release can make a huge impact within the Search Engines as well getting your company on TV, such as in the news, if the story is new and fresh. Even if you are just looking to get a new product on the market you added to a shopping cart can increase your Organic listings. You can even announce something as simple as you hired a new employee and talk about how your company is growing.
Below is a small list of just some of the places / websites your Press Release will be posted. The below list covers most of the United States.