A trademark is a brand name. A trademark or service mark includes any word, name, symbol, device, or any combination, used or intended to be used to identify and distinguish the goods/services of one seller or provider from those of others, and to indicate the source of the goods/services.
Trademarks, copyrights, and patents protect different types of intellectual property. A trademark typically protects brand names and logos used on goods and services. A copyright protects an original artistic or literary work.
Keep in mind that a trademark is an exact unique word or phrase, so for simple example if I wanted to protect my James Designs Portfolio I would need to trademark the following: JamesDesigns, James Designs and James Designs Portfolio. Even punctuation needs to be protected.
Most people think getting a trademark is an extremely complex event to undertake. I have done quite a few trademarks in my time and patience is the biggest virtue. In general a trademark runs on average for around five hundred dollars per and is good for around ten years. There is quite a bit of work that does need to go in to a search to make sure that one is able to obtain it on my part.
One of the first steps in a trademark is to do a search so one would want to start with the United States Patent and Trademark Office.
Enforcing your trademark is very important. You will want to contact whomever is using your trademark with a cease and desist registered letter to the company or person(s).
So why spend thousands of dollars hiring an attorney to just get a trademark? Save the money, let me do the work if I’m employed by you.